Our global innovation hubs connect concept to development to validation, fostering brand collaboration and pioneering material innovation. This dualhub structure ensures seamless Asia and North America alignment.
Strategic center for global business development & innovation
Concept creation, specification management, design direction
Lead: Ruan de Godo
(Starting Jan 2026)
Frontline interface to U.S. brand creation teams
Early insights, concept validation, and innovation positioning
Lead: Todd Lewis (Tentative, target Start Mar3Apr 2026)
These labs will drive a unified roadmap and innovation pipeline, coordinating closely with our development centers in Indonesia, Vietnam, and India.
The Future Lacing Lab (FLL) is strategically designed to provide a competitive edge, enhancing brand collaboration and solidifying Boo Young's position as an industry leader.
Enables quicker feedback loops and early-stage collaboration with global brands, accelerating product development.
Provides a dedicated platform to showcase pioneering solutions for Adidas and attract new strategic brand customers.
Solidifies Boo Young’s reputation as a key innovation partner in the global lacing and footwear material industry.
Integrates Asia and North America into a cohesive innovation ecosystem, fostering cross-continental synergy and efficiency.
